A pottery studio in the woods

Joyful and poetic tableware for your everyday table.

Head in the clouds and feet in the woods

Giovelab is a small and sparkling pottery studio in the woods of Valsugana, Trentino, northern Italy. We produce a bespoke collection of poetic and joyful things for your everyday table. It's a four-handed project, Giorgia's and Paolo's hands, wife, husband and artisans. A love and creative story since 1997.


A vision of beauty and simplicity led us to design a collection of poetic and bespoke wedding objects.
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The blog

Practice beauty everyday: try our simple tutorials and rustic recipes from the woods.
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